Electronic instrument manufacturing elites Roland are looking to revive a machine that changed the face of the industry, the TR-808.The beatmaker hit the market in 1980 and despite a short run of production only lasting four years, it's sounds have resonated for decades having found its way onto countless hit records.
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Note that electronic dance music was barely gaining momentum when the 808 first dropped, and it's arguably one of the most influential drum machines in EDM culture.
Now consider the movement that EDM is today and one can imagine just how innovative Roland is going to be with what they claim as "The Evolution Of The Classic TR-808". Sorry gearheads, no specs have been released by the company just yet, but they have promised a peak into it soon.
Be sure to catch a glimpse of perhaps one of the most exciting drum machines to hit the market at this year's NAMM convention running from the 23rd to the 26th in Anaheim.
Here is a teaser video of the Aira's development: