It's called the music business for a reason. Everyone knows the DJs and producers in EDM culture, but behind the bright lights, blaring music and confetti cannons, there are teams of equally talented people running the record labels, representing the artists, promoting the shows and just getting it done.
These people may not get the shine of an Avicii or Tiesto, but they work just as hard making sure the parties are packed, the music is perfect, and that the artists are where they need to be.
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We've decided to highlight the behind the scenes movers and shakers that are helping you making you move and shake.
This is Magnetic's Industry spotlight- Today, we highlight Barak Schurr the Founder and President of Wantickets, and his 15 plus years in the "business".
How did you start your career in the electronic music business?
I was a struggling hard rock musician in my 20s and moved to LA in the early 90s to try and live the dream.
Cut to the 1997 when my last band broke up and I decided to just focus on recording my own music. Around the same time I was listing to a lot of Pink Floyd which led me into exploring more synth influenced sounds and eventually electronic music became an over bearing passion.
What is the best part of the business?
Well as the saying goes “be careful what you wish for”, I loved clubbing and wanted to build a business around the music and the experience so it would be less of a “job”. I have spent the last 15 years in nightclubs and yes it does get old ☺
The best part is I get to travel all over the world and work in an industry with some very amazing and creative people who motivate me on a daily bases. I am truly blessed to be able to enjoy my job and still stay real to who I am as a person.
What are the biggest challenges?
Should I start with the A’s? Just kidding…there is a lot, namely competition!
As we are very dominant in the dance space and since its quite hot at the moment, everyone and their mom is fishing to take our accounts. They come with bags of money and deals that make little sense in the hopes of winning the business away from us. It gets old and frustrating but it’s a reality of the game and since we have worked long and hard to establish deep relationships in the club world we usually win. There are also growing pains as we continue to grow and expand new challenges and issues arise daily, but those are high-class problems so I’m not complaining.
What career advice would you recommend to someone just starting off?
Quit! NOW!!!! Just kidding…hang in there, work your ass off like your life depends on it, be diligent, formulate close and long lasting relationships, keep communication open and real and never ever listen to the doubters and haters.
What does electronic music mean to you?
Electronic music is disposable in many ways; it’s usually instrumental so unlike a tune like “Stairway to Heaven” you’re only going to listen to it a few times before you’re onto the next song. The music form to me is the most cutting edge of any out there as it utilizes the latest and the greatest of musical sounds and equipment available today. Its also a lifestyle and a movement and I think attracts a specific type of person. I love it because I view life as a movie and electronic music is the sound track to my movie!
What cities/regions do you think electronic dance music is best thriving?
Well since the music lends itself do well to the party | nightclub environment and it’s a a cutting edge and youth driven musical form it ends up being dominant in forward thinking and culturally forward places. In the US for instance its taken root early in the coastal more culturally open places like Miami, LA, NYC and San Francisco. In Europe Ibiza, London and Amsterdam have always lead the way in ushering in the latest electronic music styles and Genres.
If you weren’t in the music biz, what would you be doing?
Hahahaha loaded question… god only knows? I have done every horrible job known to man, from every aspect of construction to working at a car wash... So I’m just grateful I can be my own boss and enjoy what I do daily while working with people I love.