While there were rumors of a 30th Anniversary Apple Commercial for this year's Super Bowl, the Cupertino based company played it smart and released an advertisement instead on Apple.com and Youtube simultaneously.
The ad, simply called 1.24.14, features videos shot in one day, from around the world, all on an iPhone 5s.
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From the Apple website:
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
At around 1:15 a DJ's performance even makes a cameo. No word on who it is yet, but the prism and likeness has us thinking Flume, but we can't confirm yet. Who do you think it is?
UPDATE: We've confirmed that it is Flume.