EDM events company SFX Entertainment announced today that it has entered into an agreement to purchase React Presents, a Chicago based producer and promoter of festivals and events.
Founded in 2008 by Lucas King and Jeff Callahan, React Presents is a concert and festival promotion company known for two major festivals – Spring Awakening Music Festival in Chicago and Summer Set Music & Camping Festival, held in Northern Wisconsin. Overall in 2013, the company promoted nearly 200 events in Illinois, Wisconsin and Michigan which were attended by more than 375,000 fans.
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Robert FX Sillerman, Chairman and CEO of SFX Entertainment said in the press release:
React Presents enhances the nationwide network of promoters for SFX and brings two new and highly successful festivals into our U.S. repertoire, which already includes TomorrowWorld, Mysteryland, Sensation, Electric Zoo, Disco Donnie Presents and Life in Color, and is further bolstered by a newly formed marketing and content partnership with Clear Channel Media and Entertainment... React Presents is a dominant player in the Midwest, so it was strategically important for us to join forces. React’s ability to put together and promote so many quality productions that excite so many fans will greatly add to our success and growth.”
“After years of being Independent Festival / Concert Promoters in the Midwest, we are very exited to join the SFX family. We feel this strategic partnership with SFX Entertainment and its team of like-minded pioneers will make for a massive global company,” said Jeff Callahan, co-founder of React Presents.
Spring Awakening Music Festival is Chicago’s first all-dance music festival, held at Soldier Field. It was initially a two-day event in 2012 and expanded to a three-day festival in 2013, where it was attended by nearly 78,000 fans. This year’s three-day event is scheduled for June 13-15.
Summer Set Music & Camping Festival is a three-day music and camping festival in Northern Wisconsin along the Apple River. It was started in 2012 and was attended by more than 33,000 fans in 2013. The festival is scheduled for August 15-17 this year.
Pursuant to terms of the agreement SFX will also acquire Clubtix, an online ticket sale forum for consumers, and West Loop Management, a venue management company also based in Chicago. The closing is expected to occur in March 2014, subject to satisfaction of customary closing conditions.