SFX Entertainment the largest global producer of events focused exclusively on electronic music culture (EMC) and other world-class festivals, announced today that it has entered into an agreement to purchase Flavorus, one of the most innovative ticketing companies in EDM culture.
Established in 1999 by Todd Sims and James Reichardt, Flavorus is a leader in ticketing technology, customer service, on-site operations and event marketing. Flavorus has more than 5,000 partners and is the go-to ticketing solution for EDM events like Electric Daisy Carnival, Hard Events, Pacha NYC, Beta Nightclub and other leading event brands.
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“We are excited to have Flavorus join the SFX family,” said Robert FX Sillerman, Chairman and CEO of SFX Entertainment. “We are building a new, contemporary model for ticketing and their strength in complex technology, self-serve platforms and promotion will be very helpful as we introduce the next generation of ticketing experience to the music industry.”
Todd Sims, CEO of Flavorus, said, “It’s been incredible to watch SFX build the global platform for electronic music and we are excited to be a part of it. Being able to rapidly build our company globally and develop our technology platform to support the growing SFX group is a great opportunity for Flavorus.”