SFX, the largest global producer of live events and festivals, announced Monday the restructuring of their executive management hierarchy. In an attempt to best utilize their assets across the globe, this new team will focus on the importance of integrating media, creative, e-commerce and events globally. The new structure creates a five-territory global operations team, which will be helmed by new Chief Operating Officer, Ritty van Straalen. The global divisions are: North America, South America, Australia, Asia and Europe. Van Straalen, former COO and CEO of ID&T, most recently served as Managing Director of ID&T North America, where he successfully brought the TomorrowWorld, Sensation, Mysteryland and Q-Dance franchises to the North American market from Europe.
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Ritty van Straalen (COO), Timothy J. Crowhurst (President), Chris Stephenson (CMO) and Richard Rosenstein (CFO and CAO) will head up the newly formed executive management group reporting to Robert F.X. Sillerman (Chairman and CEO).
Timothy J. Crowhurst continues in his role as President and will be responsible for the media Platform, including Beatport and brand partnerships. Chris Stephenson will continue in the role of Chief Marketing Officer with leadership of FX1, SFX’s in-house creative agency, content strategy and account management. Richard Rosenstein adds to his role as EVP and CFO the title of Chief Administrative Officer, which brings responsibility for human resources, information technology and administration.
Jacob Smid, previously VP Operations at ID&T North America, will fill van Straalen’s former position as Managing Director of SFX North America. At the helm of SFX Europe will be Duncan Stutterheim, CEO. A Founder of ID&T, home to Tomorrowland, Mysteryland, Q-Dance, Sensation and other global EMC powerhouse brands, Stutterheim will also continue as a key member of the steering committee setting strategy for the Company. Dror Erez, founding principal of Totem Love, operator of the Stereosonic festival tour, will assume the role of head of SFX Australia.
Sillerman said of the new global restructuring of SFX:
“The changes we’ve announced today demonstrate the confidence we have in our senior management team and the commitment we have to identifying and developing the competencies and talents of our key leaders. This team is well positioned to integrate our assets across the globe and optimize the opportunity we have created. We are confident their skills will continue to create the leading platform for millennial culture worldwide.”