#ALSIcebucketchallenge Is Taking Over In EDM Culture

Author:: Dee Sanae
Publish date:: Aug 21, 2014

Hats off to the EDM industry and DJs for keeping the original concept behind the #ALSIcebucketchallenge, through Facebook, Twitter and Instagram feeds. The ALS social media campaign has raised over $23 million (as of Tuesday) and has received the support of celebrities and DJs.

As the craze of the Ice Bucket Challenge continues, the message and rules of the game seem to be misconstrued. Even though it is good for awareness, participants are missing the key to DONATE and not just pour a bucket of ice on their heads.