Made Event seems to be taking a proactive approach to preventing any drug deaths at Electric Zoo this year. They just released their recent anti-drug PSA for Electric Zoo and now, party founders and married couple Mike Bindra and Laura de Palma, are making a statement in the New York Times. It’s not an article solely based on EDM, but brings awareness and attention to the precautionary measures added for the unfortunate deaths that have stemmed from drugs.
“Six in a couple of weeks,” Ms. de Palma said, sounding openly disturbed. “It’s horrifying — it’s scary. "It’s unprecedented,” Mr. Bindra added with a sigh. “I hope at some point the people at these shows” — presumably his included — “realize that what they’re putting in their mouths can actually kill them.”
This year's tragedies, compounded by two drug deaths at Electric Zoo 2013 (causing day three to be cancelled), brought a new reality to their event planning for this year.
“When the first fatality happened,” Bindra tells the New York Times, “it was obviously awful, but since it didn’t seem to be a public-health issue, the festival went on.”
He goes on to tell the Times that it was the second death of Jeffery Russ that caused them to consider the possibility that perhaps a batch of drugs was going around Electric Zoo, perhaps even being intentionally distributed.
“We just didn’t know if it was tragic or nefarious,” Bindra goes on to say. “So we felt we had no choice. We had to shut it down.”
So what should one expect in the midst of the madness and music at Electric Zoo this year? They have the video for one, but expect:
“Organic-food vendors and an ’80s-era vinyl-only tent… expanded their security procedures. They have hired, for instance, what they are calling “the zookeepers,” a group of med-school students who they hope will be more approachable than uniformed guards for college-age guests who find themselves in need. They have also rigged the concert’s digital entry bracelets so that they will not work unless fans first watch a brief online public-service video on the dangers of taking Molly.”
Will these preventative measures be enough to slow partygoers roll? I mean Mike Bindra and Laura de Palma certainly are industry veterans when it comes to events and the EDM scene, and with that experience comes some trust. They even acknowledge (whilst some industry folks still won’t admit) that some EDM fans do drugs while attending concerts- kind of like any other genre right? Additionally, the duo also has the support of New York Mayor Michael Bloomberg.
You can read the full article on the New York Times.