"The Molly" Electric Zoo 2014 Public Service Announcement
Five people are dead, dozens more are in the hospital. No, this is not the latest casualty report from some war zone- this is from EDM events this past weekend.
Last year, Electric Zoo was shut down because two people died from MDMA overdoses on the second day of the festival. In order to return this year, the promoters, MADE Event, are increasing security substantially as well as launching a public awareness campaign surrounding drugs- more specifically- molly/ecstasy.
Part of the public awareness campaign is this P.S.A. video, called "The Molly", coinciding with the overall Electric Zoo 2014 theme of "Come To Life":
Made Event founders, Laura De Palma and Mike Bindra, said in a joint statement:
“Our message to concertgoers is simple: The Electric Zoo experience is exceptional and worth being present for. Molly can cause you to not only miss the moment, alienate your friends and have an overall adverse and unpleasant experience…but can also make you sick and can even be fatal. Fans will experience how great it is to ‘Come To Life’ at our concerts from lights, sounds and crowds."
Emmy Award-winning writer and creator of the TV series Dexter, James Manos, Jr., created, wrote and directed the video alongside his 19-year old daughter, Ellie Manos.
“Ellie represents the target audience and she’s been to EDM concerts and seen the behavior of her peers on Molly. She was the perfect partner to help me write the spot,” the elder Manos said. “This is a really interesting and volatile time of life for teens and young adults, and I was up for the challenge of crafting the right tone, manner and overall approach to creating a PSA that would have a net positive influence in their behavior and lives, in an entertaining and authentic way"
Electric Zoo 2014 takes place this Labor Day Weekend on Randall's Island in New York City.
For more information on the #ComeToLife message, please visit here.
Let us know your thoughts on the comment section below.
“The Molly” Credits
Shortform Entertainment/PSA Video
Strategic Objective: Drug Discouragement
Video Link: TBD
Running Time: 2:05 Minutes
Client: EZ Festivals, LLC (Electric Zoo)
Advertising Agency: PLUM Agency
Executive Creative Director: Taso Mouhteros (PLUM Co-founder)
Producers: Taso Mouhteros and Sung W. Lee (PLUM Co-founders)
Writers: James Manos, Jr. and Ellie Manos
Director: James Manos, Jr.
Director of Photography: Anastas Michos
Account Lead: Brian Mulhern
Edit, Sound, VFX: Harbor Pictures
Music: “Gajah” by Burgundy’s Martin Volt and Quentin State—TRICE Recordings