From the press release:
Mixcloud, a fast-growing Internet radio start-up based in London, today launches enhanced subscription accounts for both listeners and content uploaders. The platform provides DJs and radio presenters the tools needed to host their shows on-demand and reach new listeners online.
Upgrading to the new PRO account will give DJs and radio presenters access to a sophisticated analytics dashboard showing a breakdown of their audience size, source and location. Advanced publishing tools unlocked include comment control and scheduled uploads, whilst the new “engagement graphs” (see below) reveal to content creators for the first time where their listeners are dropping off.
The brand new Premium account for listeners offers an uncluttered ad-free listening experience. The company also points to the support of the music community this option provides, as these paid accounts enable more money to flow back to the original artists and rights holders.
Mixcloud is unique in its nature as a licensed platform that pays royalties for the tracks streamed within each radio show or DJ mix. This has helped it secure a reputation as a service built for DJs and radio presenters, and has recently seen droves migrate from other unlicensed platforms due to frustrating copyright takedowns.
As a rare self-funded company in the digital music space, the team behind Mixcloud have grown the service to an impressive 10 million monthly listeners. They reported a 60% increase in total listening time on the platform since they launched a brand new redesign – Mixcloud X – in January this year. To help continue this growth they have launched a ‘Repost’ feature allowing users to easily share content across a number of profiles. Mixcloud Cofounder and CTO Mat Clayton:
“Inspired by the concept of ‘Retweets’ and ‘Reblogs’ on Twitter and Tumblr, we’ve just launched a new ‘Repost’ feature for Mixcloud. As an example, radio presenters can Repost their individual shows from their respective radio station’s channel.”
If you’re looking to sample what’s on offer, but don’t know where to start, Mixcloud just announced the winners of their Online Radio Awards: independent label Ninja Tune’s show ‘Solid Steel’ took home Best Online Radio Show 2014, whilst NTS Radio – an East London based specialist music and community station - won Best Online Radio Station 2014.