Echo Park rocket pilot George Cochrane, AKA emerging artist who goes by the moniker “Give In”, just had a very lucky last few weeks. His cover of Claude VonStroke's "Califuture" was featured in Vice, and then quickly nabbed by Claude’s legendary dirtybird label to their Birdhouse subscribers. Live, he combines DJing, on-the-fly remixing, and vocals, all in a lithe, deep dark house direction. Only a few days after the news of his release getting love from the infamous birds, he was asked to play a private industry affair for UNVAEL, a new social network for music providing a unique form of community engagement for electronic artists. Enabling users to align one’s musical steez with other like minded individuals who share common taste, rather than digging thru tons of unwanted files to find divine tracks. This sets UNVAEL apart from the old and over saturated method of music apps.
Deep in the Arts district of DTLA is where the UNVAEL headquarters resides and set the stage for Give In’s debut performance. Some standout tracks that had me moving my bones were, "Time Away" and "Saw Palmetto," from his "Slow Moves" EP on RIS Labs. The usually minimal white wall to wall compound was transformed into a vibey candlelit haven of sound and libations. Use of avant garde imagery and interactive performance, integrated with cinematic technology made the night one to remember (or not remember from the complimentary tequila that was flowing all evening.) #blackout
Samantha Ogle is a self-proclaimed disco nymph, hosting parties such as A Club Called Rhonda, Disco Dive and Playgurl. She leant her playful and inquisitive spirit to Magnetic to dish the dirt with our favorite musicians. Peep her on a Los Angeles rooftop picking Give In’s brain about how the event went down and look out for more one on one exclusives from this lovely lady in the near future.
To say we were inspired by the night is an understatement. While the event may be over, we were fortunate enough to have Give In give us a playlist of songs that continue the energy of the night. Check out some more photos below the embed...
All content developed in a partnership between unvael.fm and Magnetic.