We Chief is a new musical collective from Brooklyn, bringing a new energy/movement/sound to EDM culture, fusing reggae, tropical bass and other world rhythms with the traditional dance music sounds.
The collective came together as a response to the status quo of EDM, where recycled sounds seemed to be the norm, rather than constant innovation. We Chief is a mysterious tribe- filled with musicians, singers and other artists who have come together to push creativity forward.
The music video for their dancefloor banger “Gyals From Brooklyn” is above. It is produced by Chad Ghiron (known for his work with Major Lazer, A$AP Ferg & A$AP Rocky). The video goes on a journey through everyone’s favorite borough, Brooklyn, capturing it's true diversity, from the more trendy neighborhoods like Williamsburg, Bushwick and Dumbo, to some of the less-talked-about locales like Bed-Stuy and the iconic Grand Army Plaza. With its pulsating rhythm and hypnotic dancing courtesy of choreographer extraordinaire Blacka Di Danca (Major Lazer, Busta Rhymes, Collie Buddz), this video is sure to get people moving.
Dig the track? You can grab a free download of it here.