Welcome to Magnetic’s Industry Focus, a series where we highlight the major players working behind the scenes of the EDM biz. These are the folks running the record labels, representing the artists, promoting the shows and just getting it done.They may not get the shine of the DJs on stage, but they work just as hard making sure the parties are packed, the music is perfect, and that the artists are where they need to be. We’ve decided to shine the light on the behind the scenes movers and shakers that are helping move and shake. Today, we highlight Adam Alpert, Manager of the Chainsmokers and CEO of Disruptor Management + Records.
How did you start your career in the electronic music business?
I had managed high-end celebrity DJs for a few years and started managing Alex Pall (of The Chainsmokers) who decided he only wanted to play and produce electronic music, which I was already a big fan of. Soon after, I met Drew Taggart, who I connected with Alex, and The Chainsmokers as you know them were born.
What is the best part of the business?
The most rewarding part is seeing the crowds of sold out shows screaming for the artists we help build and the praise and devotion of the fan online and in person. Also, it is a very friendly business and genre. Everyone is happy and having a good time and working together and becoming friends.
What are the biggest challenges?
I think one of the biggest challenges is that you have to keep delivering to the fans every single day. In part, we owe it to them for their support, but also because there is so much electronic music released every day and so many new artists vying for attention.
What career advice would you recommend to someone just starting off?
I would say to find a route that you really believe in and are passionate about and go for it full force.
As the EDM industry continues to grow, what do you think the secrets to longevity in this business will be?
I think the most talented and hardest working will always rise to the top. The music is the most important thing and it has to be new, fresh, cutting edge, and yet appeal to many.
You just launched a new management group with Sony - what are you most excited for with this endeavor?
It is a relatively rare concept that blends management, label, and publishing in order to form a unified strategy for the artists career. I am signing several new acts and I am very excited to help develop them using this strategy.
Where do you see the most innovation in the EDM industry (i.e. Music, experience, nightclubs, behind the scenes, etc) and why?
I think there is a lot of innovation in tech of all sorts, obviously. The live show experience is always evolving and becoming more and more impressive but one thing that interests me is music delivery and how the fan consumes music. Electronic music and the speed in which it is made and released has pushed services like Soundcloud and Beatport to become incredibly popular.