It looks like Twitter is not abandoning hope of being as music destination yet, as they have just announced the ability to stream music directly in your timeline/news feed.
The capability comes from a new audio card in Twitter, and already some big EDM artists, like Steve Aoki, Martin Garrix and David Guetta.
SoundCloud is the first "official" partner that can be streamed directly in the timeline, but it looks as if some artists are already tweeting out iTunes links as well.
Earlier this year, there were rumors that Twitter was attempting to purchase SoundCloud. Both companies declined to comment.
Soundcloud is now reported to be developing ideas on how to monetize on its own.
You can check out the new Twitter Music stream here.