"The EDM Guide: Technology, Culture, Curation" has become electronic dance music's first official "White Paper". It's goal is to discuss the economic and social impacts of EDM and its industry. "White Papers" are traditionally an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision.
Robby Towns, founder of NestaMusic and EDMTCC said "I felt there was an opportunity to tell a past, present and future account of EDM during a time when the music is at its global peak in history. It is my hope that this research will serve as a catalyst for a dialogue on these areas in new and interesting ways."
In addition to the paper, EDMTCC will also have it's own website. Their coverage will also include content on SoundCloud and YouTube. Here are some highlights:
--EDM and digital do hand in hand. EDM has had the highest proportion of digital album sales in the US since 2006. This includes albums that aren't associated with EDM -- a Lady Gaga remix album, for example -- but the numbers make clear EDM fans were early to purchase digital downloaders.
-- EDM has grown to account for 15 percent to 20 percent of the year-end Billboard Hot 100 charts in 2012 and 2013 (which measures the popularity of tracks only in the United States). EDM was a scarcity on the Hot 100 in the '90s. L.A. Style's "James Brown is Dead" peaked at #59 on the Hot 100 and #4 on the Hot Dance Club Songs. The genre became more common in the 2000s as tracks produced by Timbaland and David Guetta helped pushed EDM into the mainstream.
-- EDM is an international phenomenon. EDMTCC highlights the example of the Netherlands, a small country that's home to some of EDM's biggest names. The top four Dutch EDM artists grossed $75 million in 2013, according to Forbes, and helped drive a 20-percent growth in the country's domestic and international EDM revenues. It's a lesson to DJs and producers around the world: EDM is a global genre with global opportunities.
Read more: Billboard