Depending on the purity of your moral compass you might think the guys at Moll3 (meant to be pronounced Molly) are marketing geniuses... or just sleazy marketers. But being the fearless journalist (or stupid one) I decided to ingest one these capsules for a test run...
This is nothing new really, ever since Red Bull brought the energy supplement boom to our shores in the late 90s we have seen all sorts of crazy stuff, even an energy drink called “Cocaine.”
There was also one called “Blow” that came in a white powdered form that was meant to be mixed with water to create a fizzy energy drink. It tasted like shit and no doubt many a moron probably try to snort it.
So is it really any surprise that someone thought of packaging capsules and calling them Moll3 to appeal to the peewee leagues of drug culture? Here's what I found...
The ingredients seemed pretty harmless: Vitamin C (Asorbic Acid) 10 mg; 5-Hydroxytryptophan (5-HTP) 50 mg; Caffeine 200 mg.
The ingredient that raised an eyebrow was 5-HTP, more from Wikipedia below. After reading a bit on it I was not too frightened, if anything it seemed like the claims might be unsubstantiated or “junk science” and not so “toxic.”
5-Hydroxytryptophan (5-HTP), also known as oxitriptan (INN), is a naturally occurringamino acid and chemicalprecursor as well as a metabolic intermediate in the biosynthesis of the neurotransmittersserotonin and melatonin from tryptophan.
5-HTP is sold over the counter in the United Kingdom, the United States and Canada as a dietary supplement for use as an antidepressant, appetite suppressant, and sleep aid, and is also marketed in many European countries for the indication of major depression under trade names like Cincofarm, Levothym, Levotonine, Oxyfan, Telesol, Tript-OH, and Triptum. Several double-blindplacebo-controlled clinical trials have demonstrated the effectiveness of 5-HTP in the treatment of depression, though a lack of high quality studies has been noted. More and larger studies are needed to determine if 5-HTP is truly effective in treating depression, but funding for such studies is lacking due to its non-patentable status. -5-HTP description from Wikipedia
Gulp - down the hatch it went and I went back to work waiting for the magic to happen.
I decided that instead of my morning coffee I would ingest a Moll3 as my daily kick start and with 200 mg of caffeine it no doubt would do the trick (a coup of coffee ranges from 95-200 mgs). A pink/purple capsule doesn’t quite feel as classy as soy latte, but hey… I’m in LA, let’s party.
You really do not want to take more than one of these at a time (they come 3 to a pack), and this also stated on the package.
These pills work like you would imagine they would, you get a caffeinated feeling that’s a little bit more aggressive. I didn’t have a lot of food in my stomach when I took it, so it was a little jerky but overall nothing too crazy.
Did I feel a euphoric rush? Nope. Did I feel energy? Yes, but duh, it’s caffeine. These are definitely safer than ingesting some strange narcotic cocktail you bought from some creepy looking dude in a trench coat that’s for sure. The energy lasted about as long as really large cup of strong coffee and without the rocky crash.
Are they skirting the line of good taste? Yes, and in a big way, but so are tons of other products.
The other thing that might raise an eyebrow aside from the pornstar looking spokes model is the fact that she is posing with three pills in her mouth, exactly what the package tells you NOT to do. I get it, sex sells but three of these things at once would probably not be that awesome and I’m not going to find out.
So in conclusion I can certainly say that the product worked as it said it would - it increased my energy. I’m personally very unenthused about marketing that pushes a drug-like angle or comparison, it just seems a little bit too far for me and is super misleading to younger, more naïve consumers.
Let us know what you think, please leave comments on Facebook or in the section below.
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