Actual screenshot from Lose Control recap video
By now you’ve seen all the SXSW coverage, right? But have you seen what went down at this place? I mean, you can tell by the look at this guy’s face that this place was wild.
The venue Krave went absolutely crazy with the Lose Control unofficial SXSW party, and most people never even knew it existed. In fact, the party didn’t even really promote itself until this year, despite the fact that it’s been called the “biggest unofficial SXSW party”.
Maybe if people knew artists like Luca Lush, Crizzly, JayceeOh, Killah Priest, Crichy Crich, Troyboi and Ash Riser were going to be partying it up there for free, more would have joined. Nobody did of course, because the event kept those names a secret until afterwards. You just had to be there.
This was actually Lose Control’s 7th year of this madness. A far cry from SXSW’s more clean-cut image indeed. And now that they're spreading the word, you can expect this thing to get even bigger.
Follow Lose Control on Facebook