As Twitter continues to be a vocal outlet for many musicians, Belgian artist Stromae is helping make his name by going against it.
Called an "artist to look out for" by Esquire, The AP and Blackbook, the electronic musician is becoming an international wonder. After making his US debut at SXSW this year, he's heading to Coachella, Lollapalooza and Madison Square Garden, fresh off the heels of his impactful new video. So impactful it hit 5 million views in 24 hours. Neither he, President Obama, or The Queen of England, are spared the wrath of Twitter.
The video for his single "Carmen" from his album Racine carrée is directed by famed Sylvain Chomet (The Illusionist and Paris, je t'aime) for an animated commentary on the current state popular social culture. It follows the twisted path of a man who struggles to attain self-worth through social media. It will have you rethinking your view of success, popularity, and most of all, that damn blue bird.
Plus, Stromae spits out rhymes in French so it sounds that much more slick. Check it out below.