In the modern world of music and the changing landscape, videos have become a stale concept. Long gone are the days of sitting in front of your television screen to watch your favorite videos over and over again, and the accessibility of being able to stream content wherever and whenever you want has made things too easy.
For the new Avicii video, we experience something new. While he is by no means the first artist to release an interactive video, it's definitely a step in the right direction when the user can actually take part in the content they are handed. The 360 degree, 2D music video is for his new single "Waiting For Love," which features the vocals of Simon Alreded and co-production from Martin Garixx.
Teaming up with YouTube music star and director Kurt Hugo Schneider, we watch as doors around a room open and close with different people dancing. With a toggle in the left hand corner, you can actually control in a 360 degree fashion what you want to see.
If you want to see people moving around you can go left or right, or just stare at the ceiling or carpet if that is more your thing. Make sure to crank it up to 4K to truly experience the magic.