All Photos By: Parker Day
In 2015, record labels can’t limit themselves to just pressing vinyl or distributing music online. These days, it’s important to have a strong merchandising game to get the word out about your brand and artists you represent. Anyone who wears the gear is a walking advertisement, spreading your brand wherever they go.
Magnetic was recently lucky enough to spend the afternoon at the downtown headquarters of OWSLA, a label pioneered by Skrillex who have constructed a now ubiquitous logo and image. There all black shirts stray from plastering their name all over it, but instead pursue a more subtle route. It's paid off, because everyone in the dance world knows the OWSLA imprint.
Our mission was to create modern looks to showcase some of the current gear from some seriously respectable L.A based record labels and clothing companies. Dark clothing enthusiasts Sav Noir stepped up our styles with some of their next level designs. Converse and Stance got us covered on the whole shoe and socks situation.
Beyond that, brands like Huf, Grimy! Gear, Defected Records, Crew Love, Disruptor Records, Circus Recordings, Roam Recordings, Samsara, Eros Mortis, and Sol Republic also hooked it up with some goods. This was all captured through the eye’s of photographer and femme fatale Parker Day with makeup handled by Caitlin Cassidy, and the assignment was a splendid one indeed.
Nearly all of the models involved are DJ’s living in California, touring the globe and making serious moves. Below you will find their Soundcloud links and the mixes they've been whipping up, and underneath that is a manifold of choice shots from the event.
Getting Grimy! In The Shower
All Grimy! Everything
Disrupting Frequencies And Rocking Samsara
Lady Like Into The Night With Eros Mortis
When You The Only One At The Party Not Wearing Black
Black And White And Purple
With My Woes
8-Ball Corner Pocket
Champagne Sippin OWSLA Reppin
Lock Eyes And Don't Look Back
Defected Like The Records We Play
Bigger Than Prince With My Circus Shirt And Soul Clap Hat
LA Round My Neck
Stunting In My Sav Noir
On My Worst Behavior
Converse And Stance On My Feet Makes The Cypher Complete
Lost In Translation
Sol Republic Meets OWSLA And Colors Galore
Roam Recordings And Puppy Feels
Watch Me Walk Away