Sasha Bio

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Sasha bio

Sasha (born Alexander Paul Coe, is a Welsh DJ and record producer. Sasha began his career playing acid house dance music in the late 1980s. He partnered with fellow DJ John Digweed in 1993, touring internationally and producing a series of mixes (compilations of other artists work played in a continuous fashion). After honing his deck technique, Sasha's first big break came when he was offered a residency at Stokes legendary club Shelly¹s. When all the other DJ's were playing US House, Sasha's style was much more uplifting, and he encapsulated clubbers with his mixture of piano led Italian House while playing acappella tracks over the top kept dancefloors full and elevated Sasha to hero status. Shelly¹s then became the launch pad for his residency at Renaissance, where Sasha created his niche and helped forge a new style in UK house music. At Renaissance two major things happened. Sasha mixed the first ever UK DJ mix album and he met John Digweed, which cemented the partnership known as Northern Exposure. Sasha and John have played together on five continents, and have mixed three Northern Exposure albums which sold to more than one million people worldwide. Sasha has produced multiple UK-charting singles and has remixed tracks for artists such as Madonna, The Chemical Brothers, and Hot Chip. His remix of Felix da Housecat's "Watching Cars Go By" earned him a 2004 Grammy nomination. Sasha's remixing and production often combine electronic music genres, making it difficult for critics to pinpoint his musical style, including on his debut album of original work, Airdrawndagger. After achieving success as a producer and DJ, Sasha worked with younger producers and DJs such as BT and James Zabiela, influencing their musical styles and techniques. His use of live audio engineering equipment helped popularize technological innovations among DJs who formerly relied on records and turntables. Despite the changing trends in electronic dance music, Sasha continues to perform in large dance venues. In 2007, he formed a record label with Renaissance Records called emFire, an exclusive outlet for his music. He has been voted among the top ten DJs in the world by readers of DJMag every year since 1997, placing first in 2000. At the annual Winter Music Conference, Sasha won the Best Techno/Trance 12 award (1999) for the Xpander EP, and Best CD Compilation awards for Global Underground: Ibiza (1999, 2000) and Involver (2004). He was also nominated in the categories Best European DJ (2004) and "Best Remixer.” At the 1999 Ericsson Muzik Awards, he received an award for "Outstanding Contributions to Dance Music.” In 2008, he was selected as the best DJ in the progressive house category in the DJ Awards.

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