Now we are seeing the launch of a social responsibility awareness campaign K•Swiss For The Block. Providing an opportunity for tour attendees to give back within host communities, the K•Swiss For The Block campaign encourages fans to pledge a commitment to local volunteer causes through a dedicated platform built in partnership with All For Good, a fast-growing hub for volunteerism and community service. The K•Swiss For The Block campaign kicks-off today and will continue through September 30, 2015. Interested volunteers will be able to make their commitments through a dedicated online portal at www.kswiss.com/kswissfortheblock.
The cause-driven social initiative was a concept brought to life through K•Swiss’ buzzed about campaign, ‘The Board’. Led by entrepreneur and Mad Decent founder Diplo, ‘The Board’ is built to inspire, and to be led by, the next generation of young entrepreneurs. Serving as the Director of a 100-person board comprised of creative and connected individuals, Diplo led ‘The Board’ through a six-course curriculum where he introduced the group to Tyler Gage and Dan MacCombie, co-founders of Fair Trade Certified™ beverage company Runa, to learn the foundations of creating a brand with a socially responsible mission. ‘The Board’ was tasked with developing a cost-effective awareness campaign to activate during the Mad Decent Block Party 2015 tour.
‘Board’ member Tiayrra Bradley from Philadelphia, PA submitted the winning K•Swiss For The Block concept. To enter a pledge, tour goers will register an account with All For Good, a division of Points of Light, via the K•Swiss For The Block portal hosted on www.kswiss.com. Registered users will be given a list of local volunteer opportunities within their city. As fans perform services, each will be encouraged to post a selfie of themselves in action being “mad decent” and volunteering in their communities. Participants can share their acts through Instagram following @maddecent and @kswissofficial alongside hashtag #kswissfortheblock. Each person who pledges and shares their volunteer act will receive a promotional code valid for purchases on www.kswiss.com. Additionally, 200 individuals who participate will be chosen at random to receive a pair of K•Swiss’ premium Belmont sneakers— Diplo’s K•Swiss style of choice— and a Mad Decent gear package. The winners will be announced on the K•Swiss Instagram channel (@kswissofficial).
Mad Decent Block Party / Enter Magnetic's Contest To Win 2 Tickets to the LA Show
In 2008, Mad Decent label founder Diplo went door to door in Philadelphia asking small businesses to sign a petition to host a street-wide party, now known as the Mad Decent Block Party (MDBP). Eight years and 18 cities later, MDBP is now one of the largest parties in America. This year, Mad Decent will take on 18 cities with 21 shows in the U.S. and Canada making it the largest tour yet. MDBP is known for combing the hottest names in hip-hop and electronic music with up-and-coming artists creating rare lineups you won't find elsewhere. Mad Decent takes festival season to the next level by bringing the party to you. For one day in each city (two in Brooklyn, Philadelphia and Los Angeles), Mad Decent will shut down streets to fill with vendors, activities and your favorite artists. Each stop on the tour has a different lineup with possible surprise guests creating an unpredictable experience every time. For more info on this year's block party check out www.maddecentblockparty.com.
About All For Good
All For Good is a hub for volunteerism and community service on the Internet and is the world’s largest online database of volunteer opportunities. All For Good is the official project search engine for Serve.gov, AARP’s Create the Good, American Towns and many more. In 2014, there were over 58 million searches on the All For Good feed, with a total of 300,000 volunteer opportunities. For additional information, visit www.allforgood.org.