HARD founder Gary Richards, who performs as Destructo, stands as a long-term veteran of the dance music scene. In a recent interview, he takes aim at EDM, explaining why he dislikes the term and what he perceives as more general issues facing the dance music scene.
“I consider myself a music person in the music business, and I just felt with this whole EDM thing, it’s getting beyond ridiculous. People who have half a song think they’re f*cking Led Zeppelin... To me, EDM is pop sh*t. For me, electronic music is Aphex Twin, Kraftwerk. It’s important for people to know that there is quality electronic music that is not part of that hype bullsh*t other people are a part of.”
He also makes digs at other music festivals, potentially referencing his rivalry with Insomniac's Pasqale Rotella?
“Who wants to go to a festival and see all the same sh*t?... I’ve been to other festivals where they try to do what I do, and they don’t know how to program it the right way. Everyone just goes to see Calvin [Harris], and you’re over in the cool room playing to 12 people, like, ‘Why the f*ck did I just fly ten hours to be here?'... Music is why HARD, and everything I do, is successful--because I base it around music, not bullsh*t.”
At the core of Richards' comments, you can hear the musing concerns of a man who has largely dedicated his life to dance music. Dave's recent Magnetic op-ed touches upon what it means to be a DJ in today's day and age, and in it he finds himself similarly conflicted about the hype that has overtaken the dance music scene. Media attention may misconstrue Richards' comments as cynical, but he makes a clear distinction between EDM and electronic music as a broader genre, and pairs it with an optimistic declaration that HARD will continue to provide quality electronic music. Check out the full interview with Gary Richards over at SPIN.