Snapchat is getting its hands into everything. There were the whispers last year of its talks with Taylor Swift's home label Big Machine, as well as the Story-driven expansion into news and recent hiring in political journalism and creative media, but this might be the least obvious one yet. Snapchat has designed a beach towel, currently available from Amazon for $25. What?
The towel shows all the traditional UI elements from the app. The Verge has confirmed it's indeed an original Snapchat product. It makes sense for the company given they have offices that are twenty or thirty steps away from the beach, and Snapchat's so in-the-moment that I can actually see a lot of people picking this up. Yik Yak pulled off a similar merchandising initiative last year by handing out flags around cities.
Read Snapchat's goofy description of the towel from Amazon below:
"A towel, The Snapchatter's Guide to Ghost World says, is about the most massively useful thing a Snapchatter can have. Partly it has great practical value. You can wrap it around you for warmth as you bound across the cold moons of Ephemera Beta; you can lie on it on the brilliant marble-sanded beaches of Chillzaan IV, inhaling the heady sea vapors; you can sleep under it beneath the stars which shine so redly on the desert world of Del'etooine; use it to sail a miniraft down the slow heavy Rio Venezio; wet it for use in hand-to-hand-combat; wrap it round your head to ward off noxious fumes or avoid the gaze of the Great Blue Permanatee (such a mind-boggingly stupid animal, it assumes that if you can't see it, it can't see you); you can wave your towel in emergencies as a distress signal, and of course dry yourself off with it if it still seems to be clean enough."
H/T: The Verge