B3 Productions is one of Los Angeles' most legendary promotion companies and they are back in a big way this September with their new festival One Tribe touting the mantra "Real Music, Real People." For many old schoolers, the name B3 evokes fond memories of legendary raves like "JuJu Beats" and "How Sweet It Is" that forever changed the landscape of LA Rave culture.
The One Tribe festival is bringing back a little of that passion from the early days that has been lost amidst the confetti canons, LED Deathstars, 4D mapping and the pyrotechnics of the EDM hype wave. B3 has found a "virgin" venue outside of Los Angeles that lets mother nature handle most of the visuals while they are putting most of their effort into the music.
The venue sounds exciting but the line-up sounds fantastic: Tycho, Damian Lazarus, Carl Craig, DJ Harvey, Lee Burridge, DJ Dan, Doc Martin, Garth, Mark Farina, Kenny Glasgow, Jamie Jones, Guy Gerber, etc. With talent like this, it could be held in a high school gym and I would still be there without question.
We got a chance to catch up with Brian Alper and Brett Ballou of B3 to talk about the new One Tribe Festival, the legendary Scott Henry sunrise set at JuJu Beats (see video below from their archives) and the future of EDM in the US.
Scott Henry's Legendary 7 am Set From JuJu Beats