A great article on Cuepoint came to my attention this morning that I wanted to comment on and share with Magnetic readers. The author points out things that we've all been talking about in the industry for quite some time and that is the "bubble" that is supposedly going to pop leaving all big room DJs homeless and promoters bankrupt. Yes, this is not really that big of a shocker and no it doesn't mean the end of electronic music by any means. We have reached the end of the fad, now it's time to take out the trash that has accumulated while we were so busy lapping up the BS.
This is actually a good thing because the hype has really hurt the genre in a lot of ways and kind of gutted it to some degree, many core fans might say completely. I don't think it's all bad if I'm completely honest because the hype has helped this fantastic genre reach more people than ever before. EDM is now going through some pretty significant growing pains that will no doubt eliminate many in this industry but the strong players will remain.
Many of the newbs are over the posers and want something deeper and more substantial, they want the real deal, not the fast food that Big Room Willy and his buddies are serving up ad nauseam. This is why we are seeing artists like Disclosure, Rudimental, Maya Jane Coles, Big Gigantic, etc. starting to get so much traction.
This also means the flavor of the month fans will move on to whatever crappy music pops up next out of the tissue box, bye Felicia, we won't miss you. You wanted "The Drop" and you got it. We are about ready to enter the golden era of post-rave culture and there is plenty to be excited about.
Check the article out below.
The World’s Most Popular Genre is Cannibalizing Itself, and You Didn’t Even Notice
Predicting the “EDM bubble” will soon pop? You’re too late, it already has.
The most followed artist on Spotify is David Guetta. I’d cite a Huffington Post article, but anyone can find the statistic. It’s right there on Spotify’s website and app. The 47-year-old DJ and producer clocks in at 6.9 million followers, beating modern R&B superstar Rihanna by about 1.5 million people. The implication, it would seem, is that electronic dance music, or EDM, reigns supreme. But David Guetta, as genre-defining D.J. Deadmau5 pointed out in his 2012 Rolling Stone cover story,
“isn’t doing anything too technical. He has a laptop and a MIDI recorder, and he’s just playing his shit. People are, thank God, smartening up about who does what — but there’s still button-pushers getting paid half a million. And not to say I’m not a button-pusher. I’m just pushing a lot more buttons.”
Ironically, in this cover story that marked the peak of the EDM craze, Deadmau5 addressed many of the problems with a bubble in which he and Guetta are central players.
Read the rest of the Cuepoint article HERE