We have confirmation that the iconic Technics Turntable will be making it's grand return very soon. Announced via their annual IFA conference in Berlin, Panasonic presented a new prototype for their direct-drive turntable, which is made out of aluminum and possesses sleek design features that go along with their other high-end turntables.
Michiko Ogawa, the executive officer at Panasonic and the director of Technics, told WIRED, "Turntables are a very iconic product for the Technics brand. It is important to show our sincere dedication [to that]. The turntable market is very small but it is a very important brand product."
It is unclear whether or not the iconic Technics 1200 turntables, the industry standard for vinyl DJs, will see a reboot with more sophisticated technology, but the fact that Technics is back in action gives hope to vinyl purists around the world. Addressing the new prototype Ogawa states, "With this product we can show how seriously we can address the high-end market. For analogue customers we have to bring our concept of music to them." It's clear from what has been said by Panasonic that the high-end market is indeed their focus. What does this mean for the rest of the market? We'll have to wait to find out.
We'll be keeping yo up to date as more news surfaces.