With the physical music media industry crippling, Amoeba Music is finding new revenue streams to keep their business alive.
"Music and weed go together like — music and weed." - Brian Zisk
The new revenue stream is due to another industry that seems to be booming at the moment, legal pot. Many people in the music industry are investing in the marijuana industry, like Snoop Dogg who invested in the weed delivery service Eaze. Also, Willie Nelson and the estates of Jimi Hendrix and Bob Marley are readying their own strains of pot. It's an industry that is still in it's infancy, but can grow to something much larger and much more lucrative.
"Physical media is toast, I hate to say it," said Brian Zisk, founder of the annual SF MusicTech Summit. "One problem is, people no longer have the means to play physical music. Once that happens, that part is gone."
Zisk has a good point. Most people today are streaming their music online and you can scratch your head to try and remember the last time you purchased a physical CD. When asked if the weed industry can save the music industry, Amoeba co-owner David Prinz responded with a resounding yes. "Weed can help save music — absolutely. Here's a way."
San Francisco's music mecca, Amoeba Music, is definitely on to something. They've had a medical pot clinic in Amoeba's Bay Area store for about a year and it's helping to keep the legendary shop from meeting the fate of most other music retailers.
"People are already getting stoned and ending up at Amoeba," Zisk said. "They're going to spend four times as much."
This fall, Amoeba Music has requested a permit for a medical marijuana dispensary at their Telegraph Ave. store in Berkeley. What used to be the jazz room will now be converted to be able to sell pot without violating any codes. It seems like an obvious combination to have pot and music at the same location and it's looking like it will help keep Amoeba Music afloat for an extended period.
"It also fits in with what we do, who we are," Prinz said. "It's counterculture to a very high degree."
Green Evolutions, the San Francisco medical cannabis dispensary located in Amoeba Music has helped draw costumers into the shop as well. It's clear that the pot industry is going to continue to grow and if it can help the music industry in the process, then it's a win-win for everybody.
(source: East Bay Express)