A social media app for music is a great idea, but it needs to be executed properly in order for it to stick. Sounds is a new IOS and Android app that has a smart idea, piggy-back on an already successful app, Instagram, and allow your new app to be integrated.
Sharing music that you're listening to used to be like when you would post a Youtube video to Facebook and hope that your friends would somehow find it and listen. Now it's as easy as a share on Instagram, where you know your followers will see your post due to the streamlined way we use the app. Once Instagram added videos, it made using the Sounds app even more practical.
“Unlike other apps, we only use the cover art when you share a song,” co-founder and CEO Rhai Goburdhun told me. “That’s why our users share a lot more often. We don’t use music as a way to showcase user-generated content.”
Sounds has been taking off as of late and they've partnered with some tastemakers in the industry to ensure they will stay on the right track.
“We signed a partnership with The Fader for example. When professionals share something, they don’t have a watermark. In exchange, we ask them for some feedback. So far, we have 3,000 artists and labels using Sounds,” Goburdhun said.
Other partners include Ed Banger Records, The Bowery Ballroom and Bromance Records. They are also looking to partner with major record labels from the likes of Sony, Warner and Universal to sign direct licensing deals so as to stop relying on Soundcloud.