So here is the second installment of our "What If Drugs Had Branding" series and this week we have chosen Special K or Ketamine. 

Ketamine is a medication used mainly for starting and maintaining anesthesia. Other uses include sedation in intensive care, as a pain killer, as treatment of bronchospasm, as treatment for complex regional pain syndrome and as an antidepressant. 

The recreational use of Special K in the rave and club scenes has been happening since the early 90s, so it's kind of a heritage brand.

So here we go, if Ketamine was sold on the shelves legally these are some of the slogans you might see:

The slow down campaign: "Music too fast? Slow Down With Special K"

Special K: Makes Minimal Techno Sound Great 

Special K: Making Boring DJ Sets Sound Great Since '93

Ketamine: Goes Great With Your Drop Crotch Pants

Ketamine: Great Side Effects Like Agitation, Psychosis, Confusion and Muscle Tremors

Special K: Ooops, That Wasn't Cocaine

Special K: More Fun Than Flunitrazepam

Special K: You Won't Remember A Thing

Ketamine: Waking Up In Strange Places Since 1993

Special K: Being Catatonic Is FUN!

If you thought this was funny check out our first post in this series: What If Drugs Had Branding Slogans: Cocaine