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What If Drugs Had Branding Slogans: Special K / Ketamine

It's white, it's a powder, it's sketchy and it's not blow
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Ketamine bottle

So here is the second installment of our "What If Drugs Had Branding" series and this week we have chosen Special K or Ketamine. 

Ketamine is a medication used mainly for starting and maintaining anesthesia. Other uses include sedation in intensive care, as a pain killer, as treatment of bronchospasm, as treatment for complex regional pain syndrome and as an antidepressant. 

The recreational use of Special K in the rave and club scenes has been happening since the early 90s, so it's kind of a heritage brand.

So here we go, if Ketamine was sold on the shelves legally these are some of the slogans you might see:

special K powder

Special K

The slow down campaign: "Music too fast? Slow Down With Special K"

Special K: Makes Minimal Techno Sound Great 

Special K: Making Boring DJ Sets Sound Great Since '93

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If you thought this was funny check out our first post in this series: What If Drugs Had Branding Slogans: Cocaine 

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