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Technics Reveal Why The New SL-1200 Turntable Costs $4000

Fingers crossed that a more affordable model is being developed
Technics SL-1200 Grand Class

Technics Grand Class SL-1200 (2016)

When Technics announced they were bringing back the iconic SL-1200 turntable, vinyl enthusiasts everywhere rejoiced in the news, that is until they saw the price. The new turntable will set you back $4000, but why? 

In an interview with What Hi-Fi, chief technology officer at Technics, Tetsuya Itani revealed that the updated version needed to be completely redesigned for the manufacturing process. This resulted in an increased cost in building the new turntable and as such is the reason why they have such a high price tag. 

“Because the original 1210 turntables were manufactured for so many years, the manufacturing process had got to a very low cost,” said Itani.

“Now we need to invest in all the tools again, and the price now is much higher than the 1970s.”

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As most of the equipment used to manufacture the original Technics SL-1200 has been destroyed, the company was forced to start from scratch. 

“All the documents were kept, all the drafts… but it was not the Technics way. If we have a chance to start from scratch, we should. With new technology, new theory – that is this guy [the SL-1200G]. So it’s a new model from scratch,” detailed Itani.

Itani goes on to say that the new turntable is “less plastic” and more stable, weighing in at almost three times the original weight. 

This summer Technics plans to release a series of special 50th anniversary editions, dubbed the Grand Class SL-1200, while the general version is expected to arrive toward the tail end of 2016.

Giving us hope, Itani also stated that Technics is looking to build a “more affordable model,” but it still needs to be developed if they ever decide on manufacturing. 

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