Forgot about the boots Kanye West and Adidas put out late last year? Yeah us too. At a whopping price point of $585 these boots are the most expensive of all the Yeezy footwear. Reminding us of our early childhood dreams of space travel, the duck boots featured a sole about an inch thick with a clunky toebox. Sadly most of us don’t plan on taking a trip to the moon in the near future. By far the biggest flop of 2015, we’re still left searching for the perfect fashion boot.
And just was we’re about to give up and buy a pair of Timbs, Ozapato comes along and answers our prayers of reasonably priced and innovative boots. Born in the Valley of Mexico and incorporating french influences, Ozapato has grown into a company that values honest trade, product durability, and expertly built shoes to combat the toughest conditions. We talked with Jennifer Fry, a PR rep for the brand, about their honest trade production and what’s in store for Ozapato in the year to come.
How did Ozapato get its unique name?
Jennifer Fry (JF): Our name is derived from the Spanish word for ‘shoe’: ‘zapato’. Since our focus is on simplicity, removing complication and middle-men, we wanted our name to reflect that and our brand.
Tell us a little more of how the brand got started. How did Nancy Ramirez and Fabien Georjon meet?
Our founders, Nancy and Fabien met in 2008 while working/studying in China. Soon after, Fabien traveled to Mexico and became acquainted with Nancy’s family and their business, manufacturing steel-toed and construction shoes. Everyone in the shop and family adopted Fabien and he fell in love with the process of making shoes and the social impact that this business has for these families.
After a few years living in Mexico City, Fabien and Nancy moved to Panama City. While working there, they began to identify a gap in the market and ventured to bring in their family’s industrial shoe business. With many years of traveling and learning the outsourced supply chain models used by larger shoe companies, Nancy and Fabien realized they could make a social impact to create jobs locally, by producing high quality boots with the help of local employees in Mexico and Panama. Thus, OZAPATO was born virtually, to cut out the middlemen and ensure cost savings is passed on to the customer, while supporting local producers.
Are shoes the focus of Ozapato's future? Or do you think you'll expand to other goods as well?
Our core business is footwear and will continue to be in the future. Nevertheless, since we have access to great quality leather and talented artisans, we are currently branching out into lifestyle leather goods to possibly include belts, wallets, journals, housewares, small leather goods, and leather care products.