The makers of SMIRNOFF™ vodka announced today that Smirnoff Sound Collective™, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, will host its official U.S. launch with a four-day South Beach event series from March 16-19. The launch event will focus on highlighting what makes electronic music the most inclusive genre in the world by bringing together world famous artists from a range of different musical styles and tastes. Adult music fans will be treated to free performances and live DJ sets by artists including Zeds Dead, Gorgon City (DJ set), What So Not, MK, Claptone, Tokimonsta and many others.

“SMIRNOFF™ has always believed in inclusivity and the overall vision of Smirnoff Sound Collective is to celebrate the inclusive nature of electronic music,” said Justin Medcraft, SMIRNOFF Global Senior Brand Manager. “Officially bringing the platform to the U.S. with such a diversely talented group of artists and an incredible free experience for fans in Miami is a great way to set the stage for more to come.”

MASSIV x Smirnoff Sound Collective Tee/Hat Collab 

View the complete lineup of events below:

March 16

Night – BLACK BUTTER RECORDS presents Gorgon City (DJ set), Kidnap Kid, Redlight, and Justin Jay

March 17

Day – DEADBEATS presents Zeds Dead, Destructo, Virgil Abloh, Hunter Siegel and Oneman vs My Nu Leng

Night – THE MASQUERADE presents Claptone, Tiga b2b Kenny Glasgow, Eagles and Butterflies, and Julia Govor

March 18

Day – HYPERHOUSE presents Anna Lunoe, What So Not, Sleepy Tom, Ducky, and Boys Noize b2b Totally Enormous Extinct Dinosaurs

Night – AREA 10 presents MK, Jonas Rathsman and Sonny Fodera

March 19

Day – DISCWOMAN presents Tokimonsta, Honey Dijon, Laura Jones, UMFANG, Uchi, Gooddroid

Night – DIRTYBIRD presents Justin Martin, Christian Martin and special guests