Smirnoff Sound Collective Announces Stacked Miami Lineup with Zeds Dead, Claptone, Dirtybird + more

A full slate of events from Smirnoff Sound Collective with the industry's leading artists

Author:
Magnetic
Publish date:
Mar 15, 2016

The makers of SMIRNOFF™ vodka announced today that Smirnoff Sound Collective™, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, will host its official U.S. launch with a four-day South Beach event series from March 16-19. The launch event will focus on highlighting what makes electronic music the most inclusive genre in the world by bringing together world famous artists from a range of different musical styles and tastes. Adult music fans will be treated to free performances and live DJ sets by artists including Zeds Dead, Gorgon City (DJ set), What So Not, MK, Claptone, Tokimonsta and many others.

“SMIRNOFF™ has always believed in inclusivity and the overall vision of Smirnoff Sound Collective is to celebrate the inclusive nature of electronic music,” said Justin Medcraft, SMIRNOFF Global Senior Brand Manager. “Officially bringing the platform to the U.S. with such a diversely talented group of artists and an incredible free experience for fans in Miami is a great way to set the stage for more to come.”