Tim Cook, the CEO of Apple Music, has just announced that the streaming service has reached 13 million subscribers and seems to be growing at a rapid pace.
Since February, about 2 million new subscribers have joined the platform, which is only 10 months old. This huge increase sees Apple Music on a similar growth rate to rival Spotify, the industry's leading company, which is nearly 8 years old.
Although the growth is promising, many industry experts consider the subscriber-base low considering there are 1 billion iOS devices currently in use. With that huge number in mind the service should be further along than it is at the moment, but as the company has not initiated any major new features, there should still be a lot to look forward to.
Expect exclusive releases from Future, Drake, and The 1975 to drop on Apple Music this Friday.
[via: The Verge]