If you have been around dance music recently you may have noticed how corporate brands are infiltrating the culture. Smirnoff, Heineken, Bud Light, Bacardi and more are sponsoring events, throwing parties with open-bars and focusing on having their respective brand be the backdrop to your night out. As more companies look to capitalize on the youthful demographic that encapsulates dance music, we are going to start seeing more brands get involved, which is an interesting area of discussion in today's entertainment industry.
To help us better understand how this relationship between brands and entertainment will progress, the Cannes International Festival of Creativity has shared a video featuring experts discussing the current state of the industry.
Coming up in June, Cannes Lions, creator of the Cannes International Festival of Creativity, will be hosting a new event called Lions Entertainment, which will be addressing topics like this one among many others. More information on that event can be found here.