Soundcloud has remained the industry's main source for streaming DJ mixes and radio shows, although recently the service has begun taking down many uploads due to copyright issues. It's been increasingly frustrating for artist and radio show hosts, but a better alternative with a large enough user base has yet to truly arise, until now.
The streaming war continues to heat up and Spotify is stepping in to try and become the main source for live mix and radio show content.
Today at the International Music Summit in Ibiza, it was announced that Spotify and Dubset have reached an agreement that would allow Spotify to enter the the live mix and radio show sphere.
Stephen White, Dubset CEO, said: "This is a major milestone for DJs and music fans all over the world. Our technology platform makes it possible for us to identify and pay rights holders in DJ mixes, making this enormously popular music genre available on the world’s most popular streaming service for the very first time. We couldn’t be more thrilled to be working with the team at Spotify to deliver this content to music fans all over the world."
Stefan Bloom, chief strategy officer and chief content officer at Spotify added, “Our number one job at Spotify is to deliver great music to fans whenever and wherever they want to listen to it. This deal with Dubset enables us to serve fans of dance music with the mixes they crave while ensuring that artists, labels and publishers get paid fairly. It’s a great day for music fans all over the world.”
Spotify acknowledges that DJs are the greatest curators of music in the world and this partnership opens the doors for the streaming service to collaborate with the best. As well as serve as a platform for music, and artist discovery.
The possibilities of this partnership are nearly endless. Spotify has now stated they will be encroaching on Soundcloud's main market share: EDM, DJs and mixes. Spotify already boasts the largest user base in streaming services, making it, hopefully, the perfect alternative to take the reigns where Soundcloud has been slacking.
But as with all things, we will have to wait and see how this all pans out.