Kanye West has just signed a new deal with Adidas that will take his Yeezy brand to the next level. Now Yeezy will soon have a collection of official stores around the world, solidifying the brand's place in the fashion realm.
The hip-hop icon and Adidas announced the new signing via a press release where the brand described the unprecedented partnership as "the most significant partnership ever created between a non-athlete and an athletic brand. It will redefine the future, uniting adidas’ technical, innovative expertise and capabilities with the visionary imagination of West."
Kanye also recognizes how significant this new partnership is in establishing his own vision for the brand. He's ready to take the next step by cementing a cultural influence in both music and fashion, like he has continued to do throughout his career.
"These past two years, adidas and YEEZY have given a glimpse into our future," Kanye said. "This partnership illustrates that anyone with a dream can dream without limitations."
The announcement follows the premiere of Kanye's new music video for 'Famous', which features a number of celebrities depicted in entertaining and strange ways. Subscribe the TIDAL to watch the full video below.