The installation will be called Tomorrow Today and will run from July 7 to 8, offering a fresh and unique twist on nightlife and culture in a psychedelic and transformational setting. The artists' concept of a clash of worlds aims to challenge visitors' perception of reality, asking them to question where our current trajectory is taking us.
"My approach to curating the Absolut Art Bar was to create a space that emphasizes discovery, participation, and communal interaction," says Seth Troxler when describing the concept. "We wanted to communicate the idea of a found reality, a newly discovered way of life in a world similar to our own, that's undefinable by time, while seeming slightly futuristic. One thing I've found with all my travels is that every culture in the world starts communication and bonding with food, drinks and music. We wanted to create an environment that entices people to step out of their boundaries and into our mini immersive world that is Tomorrow, Today."
The installation also includes food from Troxler's BBQ and Grill, Smokey Tails, for the first time outside of the UK. Tomorrow Today will also feature one-of-a-kind Artist Cocktails designed by Seth Troxler and his team at Smokey Tails, and inspired by the overall themes of his Art Bar, incorporating citrus notes and earthy spices with futuristic components.
Watch the trailer video below to further understand the unique vision behind the new project.