Soundcloud seems to always be in the spotlight lately, but rarely for doing something good. The company's rocky roads started when the major labels brought down the hammer on copyright infringement. Most recently it has been the string of take downs to artists personal pages, or their terrible customer service when Deadmau5's account was hacked.
The company released the following statement about the future of their product regarding the visual artwork behind a track when it's playing.
Dear friends, creators, and partners: Beginning July 15, 2016, Soundcloud will retire the visual track feature which displays a full-screen visual behind the waveform. The visual track feature will remain intact for those tracks with existing visuals in place as of today, as well as any content which has been branded through ad support. Why is Soundcloud doing this? While we know many of you are fans of this feature, we do not see it impacting fan engagement for you, therefore, we are shifting our resources from the maintenance of this feature to the creation of better tools and features that will help you drive fan engagement on Soundcloud. Any questions, please let me know."
While the aesthetic appeal of the site may be diminished, this change will have no affect on the listening experience of the users. Therefore, Soundcloud shifting resources to more engaging features may be the right move for the company.