When an artist as big as Kanye hasn't put out a good album in years, it comes as no surprise when they resort to drastic measures to stay relevant. Apparently, putting yourself in the middle of a music streaming platform acquisition is good for your street cred in 2016.
Kanye West has fired off a volley of tweets directed towards Apple's leadership - particularly Apple CEO Tim Cook, Beats Electronics Cofounder Jimmy Iovine, and Apple Music's head of original musical content, Larry Jackson. The check in question is intended to reference Apple's potential purchase of the music streaming service Tidal.
This isn't the first time West has created a stir on social media to promote the platform. Back in April, a group of fans took legal action after he falsely claimed that his seventh studio album, The Life of Pablo, would only be available to Tidal subscribers..
Tidal was founded by Jay Z nearly two years ago as a subscription-based music streaming platform intended to maximize artist payouts. As big of a flop as it turned out to be, some have speculated that acquiring Tidal would be a sound strategic move for Apple, as the influx of artists could help it compete with Spotify.