House music may be an introspective rabbit hole for many electronic music fans, but artists like Kungs demonstrate that it can be lighthearted without falling into the category of EDM. The French DJ/producer has followed the same creative vein as artists like Robin Schulz and Michael Calfan with his latest release, "Don't You Know."
Laden with soulful vocals by Jamie N Commons as well as rich instrumental samples, "Don't You Know" exhibits an organic essence that gives it more mass appeal than the typical club track or playa masterpiece. The horns, drums and singing reach a gentle crescendo near the end of the song, accompanying the lively accompanying imagery of its official music video.
Previous Kungs releases like his Cookin' on 3 Burners collaboration, "This Girl," almost bordered on future house for their more prominent bass lines and other production elements. As EDM has become something of a dirty word in the present-day musical climate, however, artists like him seek to embody a more genuine sound.