The quest for a useful and useable nightlife app has been going on for a while now, and very few have cracked the coconut. Dance Tonight is one of the exciting few apps that are actually giving users real value, much like a Chefs Feed (fantastic restaurant locator app) Dance Tonight helps electronic music fans find out what's going on in their city via geographic location, sorry no Pokemon to catch but you will certainly be informed of what great DJs are in town playing.
We caught up with Botwinick for a quick chat on how he got into the dance music hustle.
You can check it out Dance Tonight Here
To catch up with other electronic music industry movers and shakers check out our other Industry Focus features Here
How did you start your career in the electronic music business?
RB: I got hooked on the music when I visited Ibiza for the first time in 2005. When I came back to the States, I started going to shows, mostly artists like Pretty Lights and Major Lazer, but then I started listening to a more underground sound and fell in love with Techno and House Music. I then started a blog called ROLLINGTUFF, which progressively became a big promotion company. Now I am focused on the Dance Tonight App.
What is the best part of the business?
RB: Doing something I am passionate about on a daily basis. There are stressful days, but the good definitely outweigh the bad.
What are the biggest challenges?
RB: Finding the right balance of what we want Dance Tonight to be. We could add multiple new features, but there is beauty about keeping things simple too. It's a balance that can only be figured out with time and feedback.
What career advice would you recommend to someone just starting off?
RB: Think outside the box of what has been done before. Work hard when you're getting started, or else you will be wasting time.
As the EDM industry continues to grow, what do you think the secrets to longevity in this business will be?
Techno. I just feel like it will always be there.
What cities/regions do you think electronic dance music is best thriving?
RB: In a business sense, I truly believe Los Angeles is where everyone is ending up; Artists and agents are moving here from around the world and getting settled in. In a party sense, I think Mykonos, Mexico City, Toronto, and Amsterdam are all about to thrive.
Where do you see the most innovation in the EDM industry (i.e. music, experience, nightclubs, behind the scenes, etc.) and why?
RB: Production for sure. The experience some of these festivals give music lovers is spectacular.