It's 808 Day and perfect timing for Roland and V-Moda to drop the news of their new partnership. Roland has been quiet for a long time, but this past January the sleeping giant awoke with an impressive showing at National Association of Music Merchants (NAMM) Show and the first hint of the V-Moda partnership with a headphone collaboration, but we knew there had to be more to it than that. Rumors started to circulate about a potential partnership - and they turned out to be true.
We got the chance to speak with Val Kolton, founder of V-Moda, via his office in Milan for the full scoop.
V-MODA, the award-winning maker of world-class high-fidelity headphones and audio devices has officially announced the partnership with Roland. This is exciting news for fans of both companies as it will bring about some exciting new products (more dropping on 909 Day) that are focused on DJs and electronic music producers.
V-MODA CEO Val Kolton has said:
“For more than a decade, we have vigorously crafted high-end personal audio products for modern audiophiles that reproduce music for a concert and club-like experience. This partnership is not strictly a business deal; it’s a strategic synergy that will bridge the high-quality sound, materials and design of our products with the legendary genre-changing sound expertise and commitment to excellence from Roland. Roland’s 808, 909, the contribution to the development of MIDI protocol and countless products helped to lay the foundation and forge today’s music, and together we can carry on the tradition.”
Mr. Jun-ichi Miki, CEO of Roland, added:
“We’re pleased V-MODA has joined the Roland family of brands. V-MODA revolutionized headphones and has pushed the envelope of personalization. Their Milano design, material research and professional DJ roots along with their loyal customers are incredible assets for Roland. It’s an exciting time for both companies, and we are eager for the talent at V-MODA and Roland to collaborate. This new team and the audience that the products are going to attract will definitely inspire the future of music.”
Kolton will maintain his role with the company as V-MODA’s CEO. He will also be working closely with the Roland electronic music team as a consultant to help with new product development and further integration with DJs and Producers.