Spotify already reigns supreme when it comes to music streaming platforms, and there's a deal on the table that could cement its legacy for years to come. The company is reportedly in advanced talks regarding the purchase of SoundCloud.
SoundCloud has floundered in its attempts to monetize its business model in recent years, but still remains Spotify's biggest competitor as both services appeal primarily to electronic music fans. Being that Spotify also announced that it would host user-uploaded DJ mixes earlier in the year, such an acquisition could take a number of different forms.
Spokespeople on behalf of Spotify have declined comment at this time. Magnetic Magazine will provide updates on this breaking story as it develops.