There’s strong chance you’ve been affected by Laura Escudé already, even if unknowingly. The supremely talented producer, DJ, controllerist, violinist and live show designer has programmed and designed groundbreaking shows for some of the biggest names in music - from Kanye West to Drake, and The Weeknd to Bon Iver.
Due to the demand for her work as a controller and sound designer, Escudé started Electronic Creatives, a group of some of the most talented and sought-after programmers and controllerists in the business whom she hand picks herself. When she is not opening shows behind the decks, she can be found in the studio experimenting with new sounds and styles on her productions under the moniker Alluxe.
How did you start your career in the electronic music business?
I grew up playing classical violin and went to university to study violin performance. I started going to raves and started playing violin with drum and bass and experimental electronica DJs. From there, I started producing my own music and playing my own solo one-woman band controllerism shows.
What is the best part of the business?
The best part of the biz is when you find those right people that speak your language that you instantly vibe with, and can create new projects where everything just flows.
What are the biggest challenges?
Staying true to your own uniqueness when there are a million influences out there and people telling you what you should and shouldn’t do.
What career advice would you recommend to someone just starting off?
Create the music that naturally flows out of you, don’t try to be something you’re not because it will come off as forced. Put in the hours to see your initial ideas flourish on a larger scale.
As the EDM industry continues to grow, what do you think the secrets to longevity in this business will be?
Constantly evolving as an artist, staying passionate about your craft, gaining inspiration from all areas of life, and using that to create sounds that are uniquely your own.
Did you start off as a fan of electronic music and then became involved on the business side, or did business bring you into the electronic music world? Describe that process.
I started off as a fan and then started wondering how I could involve myself in creating the sounds that I loved. The process was challenging because at the time I didn’t consider myself a very technical person. I was used to reading music off a page in the classical music world. Once I started diving in, I realized that I had a knack for technology and creating the music that I heard in my head - I just needed to keep learning and pushing.
In what cities or regions do you think electronic dance music is best thriving?
I’m partial to L.A. because it’s my adopted home, and there are so many scenes and inspiring people here. We’ve got such a diverse vibe and everyone is always collaborating to create new genres and sounds, which is so exciting.
I also really love the London and Berlin scenes; I travel there quite frequently and it’s always inspiring to see their take on electronic music. I always end up at the most underground events and love to see the mashup of music and culture because it is so different from what we experience in the U.S..