Beatport's new genre categories go into effect in a matter of days, but there's more to this update than just a few new tags. The online music marketplace's user base has been calling for such a change for the better part of a decade now, so they've brought together a series of electronic music tastemakers to ensure that it's executed correctly.
On September 12th, Beatport will add tags for "Future House," "Big Room" and "Dance" to its interface. More importantly, entries to the website's catalogue will now be categorized by a team that includes artists like Laidback Luke, John Digweed, Nora En Pure and Steve Aoki as well as A&Rs from labels like Spinnin' Records, Defected Records and Kompakt.
The move demonstrates a recognition on the part of Beatport's current management that the brand serves a greater cultural role than that of a download platform alone. Interestingly, the company's VP of marketing, Terry Weeringasinghe even acknowledges a responsibility to keep certain subsets of electronic music separate in terms of categorization. In an official statement, he remarked:
Beatport serves DJs from two different worlds - the big, EDM festival worlds and the underground scene. These scenes interconnect, but it’s rare that a DJ wants to play both types of music. One of the key changes Beatport is making is that from now on each genre will only address one of these worlds. By introducing Big Room and Future House as genres we are placing all of the music for the first group of DJs in two new, easy-to-browse categories.
Weeringasinghe's team is tasked with recategorizing over 500,000 tracks - and for the most part, they seem to think of it as a worthwhile endeavor. "Recategorizing the genres is a great idea and I’m honored Beatport asked me to be a member of the genre committee," commented DJ/producer Madison Mars. "This will make selecting tracks and the overall shopping experience on Beatport much easier for me and any future house fan out there."
Some members of Beatport's "genre committee" have asked that their participation in the project remain confidental, but the rest are listed below:
Kim Ann Foxman
Nora En Pure