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Watch: ZHU Unveils Violent, Subversive Video for "Generationwhy"

The title track of ZHU's debut studio-length album receives an 11-minute video
ZHU Generationwhy Video American Millennial

It's certainly not uncommon for anything ZHU puts out to exhibit a rich, audiovisual quality, but his latest music video even that of gives Aphex Twin's "Windowlicker" stiff competition. He's put out a visual accompaniment for "Generationwhy," which came out a couple months ago an the debut studio-length album of its namesake, and the American Millennial-directed short film clocks in just over 11 minutes.

The first five minutes portray an off-putting story of incarcerated youths subjected to cruelty by some sort of shadowy institution. When the beginning of "Generationwhy" cues up, the second half of the video starts - and a child that escaped is depicted finding new friends on the outside.

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"This film is dedicated to those born into lives ruled by fear," remarked the film's director, American Millennial. "It doesn't have to be this way. The answer may not be easy, but it is simple: never underestimate the power of one."

The video does leave off on something of a cliffhanger, however, hinting that more music videos for songs from GENERATIONWHY might be on the way. After watching it in the YouTube player above, look out for more from ZHU in the months to follow.

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