ROLI launches BLOCKS, LEGO-like music creation system available at Apple Stores - Magnetic Magazine

ROLI launches BLOCKS, LEGO-like music creation system available at Apple Stores

ROLI creates three new music production tools that are compatible with their NOISE app
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ROLI has launched today their latest music production tool called the ROLI BLOCKS. It is a modular music studio that will help people create music easier than ever. Using LEGO like blocks, each individual Block connects together "to create customizable kits that suit any budget, skill level, and musical style." This essentially enables musicians to build their own electronic instrument. 

Three options for blocks are available starting today. The Lightpad Block offers a tactile, glowing surface that lets people organize their music "through presses, glides, and other natural gestures." The Live Block and Loop Block have controls allow for better live performances. All of these blocks are powered via NOISE, a free music app for iPhone and iPad that is also a part of the ROLI family. 

Grimes, Steve Aoki, and RZA are just a few of the artists using this platform. Grimes has stated- 

"ROLI BLOCKS will democratize music production. It's so intuitive and versatile. I'm always on the go, and BLOCKS is the most powerful mobile production tool I've ever used."

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Roland Lamb, founder and CEO of ROLI, and inventor of BLOCKS noted- 

Many areas of life have been transformed by the digital. Music, though, remains a universal language that everyone understands, but only a few can speak. BLOCKS will change that, and enable people around the world to experience the joy of music-making for the first time."

ROLI is currently best known for its Seaboard RISE and Seaboard GRAND, a multi-award winning keyboard adopted by Stevie Wonder, Meghan Trainor, and A.R. Rahman, among others. NOISE, their free iOS app, turns iPhones and iPads into powerful music making programs. 

The Lightpad Block, Live Block, and Loop Bloc are available currently through their homepage and through the Apple store (as well as apple.com). The Lightpad Block is currently retailing to $179.00, and the Live Block and Loop Block at $79.00. 

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