Brenmar has been having a massive 2016, with a new mix series and a record label newly under his belt. His music has always sat at an intersection of hip hop and dance music, and his new work especially uses this to his advantage. With undeniably catchy beats on a whole range of different musical styles under his arsenal, he's stronger than ever.
We sat down with him recently to chat with him about his new record label, and to learn how he handles everything like a boss.
How did the record label start? What is the meaning behind the name?
I've always been interested in new music and talent and this year just felt like the right time after years of doing my solo dj/producer thing and releasing music, I wanted to give back. My manager Johnny from Moodswing helps me creatively with his input and with the logistical side of things. Partners in it, we are trying to put out the best club and party music we can. High End Times is a lifestyle, it's about never settling and always striving for the best. We choose to live in High End Times.
What would you say are the biggest challenges in managing a label? Were there unexpected obstacles you ran into when you started?
We are still a very young label with a lot to learn but we are up for the challenge. These are wild times to have a label because the music industry keeps changing every few months it seems, just when you think you know where things are going something new comes along! Trying to cut through all the noise is probably the most difficult thing for us right now. There's just so much music and different outlets to listen to it all, it can take a lot of resources or just dumb luck sometimes to get heard.
What have been your favorite releases so far on the label?
Love them all for different reasons! Austin Millz kicked things off with "Limelite", a really dope house/rnb production with great vibes. Then we launched our "Club Series" with an upbeat, sassy club banger called "Tic Tac" by UNiiQU3 featuring Lambo. I love them all for different reasons!
Where do you feel the label going from now? Do you have personal goals looking forward towards the future of the label?
Keeping it simple right now and just trying to stay consistent with quality releases and building a small high quality roster of artists.
The music world can be daunting. What advice would you give those that are looking to make their own big break?
Don't give up and make what makes you feel alive. A "big break" isn't worth it if you aren't making music you love and connect too.
What can we expect from the label for the rest of 2016 and beginning of 2017?
Bruckner - "Take Me To The Bronx" before the end of the year. A new artist from the Bronx I'm really excited about, I think a lot of DJ's are really going to dig this record.
Look out for some new Brenmar really soon too!