Matt Orlove and his company, Ouija Entertainment, have become one of the most trusted companies within Los Angeles for electronic music events. They are now announcing a new era for their company as Orlove Entertainment, and with it, a whole host of amazing events, including an NYE event with Moon Boots and Kidnap Kid at Sound Nightclub are in this city's near-future. With their partners, L'Affaire Musicale, the team at Orlove have produced over 100 events, including their #1 rated pool party brand, Wicked Paradise, and their genre bending, hip-hop party, Panic in L.A.
We sat down with Orlove to get an industry insider perspective on traversing the complicated music world, and how to make it big!
How did you start our career in the electronic music business?
I’ve really only been in the music business for three years. My background is in sales and marketing. I worked for many years in television ad sales, until leaving that industry completely, moving to NYC, and working for one of the largest event production companies in the U.S. I was able to parlay that knowledge with my love of music, move back to L.A., and start my business.
What is the best part of the business?
I get to work with so many talented and hungry people who are all in it for the same reason; the love of music.
What are the biggest challenges?
Los Angeles is an over-saturated market. Because you’re competing with larger corporations, venues, and festivals for the same bookings, it takes extreme tenacity, creativity, and of course, always being ahead of the game on trends in cutting edge music.
What career advice would you recommend to someone just starting off?
Surround yourself with positive, like-minded people who inspire you. For any industry, it’s extremely hard to break in, so you have to be yourself, listen, and most importantly, work harder than anyone else.
As the EDM industry continues to grow, what do you think the secrets to longevity in this business will be?
The great thing about music is that it is constantly evolving. By keeping informed on these trends and growing with it, you’re halfway there.
Did you start off as a fan of electronic music and then became involved on the business side, or did business bring you into the electronic music world? Describe that process.
From our inception, we wanted to produce concert events, regardless of genre. The electronic music world definitely opened its doors to us first, so in that regards, it’s played a major part in putting us on the map. In such a short time, we’ve been able to work with so many great artists including; FKJ, The Knocks, Holy Ghost, Club Cheval, Kill Frenzy, Aeroplane, Chris Malinchak, Darius, Moon Boots, Goldroom, & Kidnap Kid to name a few.
What cities/regions do you think electronic dance music is best thriving?
The Australians are killing it right now. The list goes on; Rufus Du Sol, Chet Faker, Flume, Miami Horror, The Avalanches, The Aston Shuffle, Alison Wonderland, Cut Snake, Carmada, Anna Lunoe, Cassian, Thomas Jack, What’s So Not, Hayden James, Jagwar Ma, Motez, Flight Facilities, Pnau, Dom Dolla, Kllo, Cut Copy, Sneaky Sound System, etc. A lot of these artists have been around for a while, but as a whole, they’ve really taken off and found success here in the States.
If you weren’t in the music biz, what would you be doing?
I hear there’s good money in Neurosurgery.
Thanks Matt! For those interested in newly named Orlove Entertainment's upcoming events (including NYE With Kidnap Kid and Moon Boots and Perfect Driver Takeover at Outspoken, take a look at their homepage here.
For more information connect with them here:
- Orlove Entertainment (Homepage)
- L'Affaire Musicale (Facebook)
- Wicked Paradise (Facebook)
- Panic in L.A. (Facebook)